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Sunday, August 13, 2017, 10:43
Report: China consumer confidence continues to rise in Q2
By Xinhua
Sunday, August 13, 2017, 10:43 By Xinhua

In this Aug 8, 2016 photo, residents shop at a supermarket in Shenyang, northeast China's Liaoning Province. According to a survey conducted by global market research firm Nielsen, Chinese consumers continued to show more willingness to spend thanks to a stabilizing economy. (LONG LEI / XINHUA)

BEIJING – Chinese consumers continued to show optimism about personal income growth and employment opportunities and more willingness to spend thanks to a stabilizing economy, according to a survey by global market research firm Nielsen.

China's Consumer Confidence Index (CCI) reached 112 points in the second quarter of 2017, up two points from last quarter and the highest score since Q4 2013, according to the latest Nielsen survey. 

Nielsen's CCI measures perceptions about local job prospects, personal finance and immediate spending intentions. 

Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.

Nielsen's CCI in Q2 exemplifies the steady growth of China's economy, which expanded 6.9 percent in Q2 of 2017, the same as in Q1.

China's development strategies, including coordinated development of the Beijing-Tianjin-Hebei region, and the Belt and Road Initiative, help the Chinese economy expand steadily, said Vishal Bali, Managing Director of Nielsen China.

The country's upgraded consumption is accelerating as more Chinese are willing to spend, said Bali.

The Nielsen report showed that personal finance grew to 69 from 66 while perceptions about local job prospects increased to 68 from 66. Moreover, immediate spending intentions reached 56, up from the previous level of 55.

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