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Tuesday, May 09, 2017, 18:07
Code Red
By China Daily
Tuesday, May 09, 2017, 18:07 By China Daily

With the release of Pantone’s latest colour guide, you’d better get ready for a blazing-hot autumn

Pantone is the New-Jersey based corporation best known for its Pantone Matching System, which standardises colours in a fan-format book. It was originally developed by founder Lawrence Herbert in 1963 as a tool for graphic designers to communicate colours more easily in the printing process. 

Through the Pantone Color Institute, Pantone forecasts up-and-coming colour trends as well as various colour solutions for companies to meet their branding needs. Since 2000, the institute has selected its “Colour of the Year” by researching industries across the realms of fashion, art, film, technology and automobiles. The colour of 2017 has been named Greenery, a revitalising yellow-green shade that’s symbolic of nature and new lives. 

Pantone also releases its bi-annual Fashion Colour Report for each spring and autumn, launched in conjunction with New York Fashion Week – and for the first time this year, London Fashion Week has been added – to highlight the company’s top 10 colours it’s forecasting for the upcoming season.

If looks are anything to go by, this autumn’s palette is certainly going to be eye-catching. Just look at the leading colours: Grenadine and Flame Scarlet. They’re set to rock your wardrobe this autumn, so get ready to dress to impress.


Spotted at New York Fashion Week for A/W 2017, Grenadine is pure pomegranate syrup; this colour of passion and sweetness will serve not only your cocktail, but also your pretty autumn garments. Intoxicated by a slightly orange-ish tone, this one is more crystalline than royal red and warmer than scarlet.

Half or Partial

Pair this statement-making reddish hue with a simple T-shirt or a challenging leopard print – and see how far you’d like to take the look.

Power Set

Dress in the same colour tone from head to toe, but mix different textures – from liquid lamé to wool, calf and leather. The luxurious profile needn’t be understated this autumn.

Flame Scarlet

Spotted at London Fashion Week for A/W 2017, this one is as vivid and exciting as it reads. More audacious than Grenadine, Flame Scarlet is an intensified reddish-orange.

Walking Flamboyance

The ultimate dress-to-impress code – just be careful not get everyone too hot under the collar.

Touch of Fur

When fur and this flaming colour get together, expect double the impact. 

Eyes Down

Keep the above-the-feet area in neutral colour tones so those statement shoes can truly become the spice of your ensemble.

Images: Pantone LLC; Oscar de la Renta; Max Mara S.r.l./Max Mara Group; Adam Selman; Kate Spade; Emilia Wickstead; Mary Katrantzou; Amanda Wakeley; Christopher Kane

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